Cookies & Tracking Technologies Policy

01. What Are Cookies & Tracking Technologies?

Cookies are small data files placed on your browser or device when you visit our website. They enable the website to remember your preferences (such as language, active navigation tabs, and session state), provide secure authenticated sessions, and compile aggregated statistical metrics to enhance technical delivery.

In addition to standard HTTP cookies, we may utilize local storage (browser-based storage for quick UI state recovery) and pixels / web beacons (tiny graphic elements loaded to measure digital campaign interactions and conversions).

02. Cookie Categories & Classification Matrix

We classify all cookies into four distinct operational tiers:

03. Google Consent Mode v2 Implementation

To adhere to global privacy mandates (including the EU Digital Markets Act and India's DPDP Act), ABT Info Cloud implements Google Consent Mode v2 across all digital properties.

If you decline non-essential cookies, Google tags dynamically adjust their execution state: no advertising cookies are read or written, and aggregated, cookieless pings are utilized strictly for privacy-safe statistical modeling.

04. Meta Pixel & Advertising Measurement

Our website utilizes the Meta Pixel (provided by Meta Platforms Ireland Ltd. / Meta Platforms, Inc.) to measure B2B marketing campaign performance and deliver technical whitepapers and event notices to enterprise professionals on LinkedIn, Facebook, and Instagram.

• Event Tracking: Actions such as submitting a contact inquiry or downloading a solutions brochure trigger privacy-filtered conversion events.
• Data Protection: We do not transmit unencrypted sensitive personal details. Where hashing is utilized, data is obfuscated using SHA-256 prior to network dispatch.
• User Choice: The Meta Pixel remains inactive unless you grant explicit consent for Marketing & Retargeting cookies.

05. Third-Party Service Providers

Certain content or interactive widgets on our site may load scripts from trusted technology partners. These third parties may set independent cookies subject to their respective privacy disclosures:

• Google LLC: Google Analytics 4, Google Tag Manager (Google Privacy Policy).
• Meta Platforms, Inc.: Meta Business Tools (Meta Privacy Policy).
• LinkedIn Corporation: LinkedIn Insight Tag for B2B engagement analytics (LinkedIn Privacy Policy).

06. Managing & Revoking Your Consent

You maintain complete control over how cookies are utilized during your visits:

• Browser Configuration: Most web browsers (Chrome, Edge, Firefox, Safari) allow you to block, delete, or view stored cookies via your browser settings. Note that disabling strictly necessary cookies may impact website functionality.
• Google Opt-Out: You can install the official Google Analytics Opt-out Browser Add-on to disable GA4 tracking across all websites.
• Direct Assistance: For queries regarding our cookie implementation or to request manual preference resets, contact info@abtinfocloud.com.